Privacy Policy

Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

• IP address (anonymized where possible)
• Browser type, version, and language
• Operating system
• Pages you view and time spent on each
• Referring website or source
• General geographic location (city/region level, derived from IP)

When you make a purchase, we collect:

• Name and email address
• Shipping address (for physical products)
• Payment information — processed directly by Stripe; we do not store full card numbers
• Order history and product preferences

When you subscribe to our newsletter, we collect:

• Email address
• Subscription preferences

How We Use Your Information

We use collected information to:

• Process and fulfill orders for physical products, apparel, and digital downloads
• Send order confirmations, shipping updates, and customer service communications
• Deliver newsletter content if you've subscribed
• Improve the Site and develop new products
• Detect, prevent, and address fraud or technical issues
• Comply with legal obligations (tax reporting, dispute resolution)
• Show you relevant advertising on Meta platforms (Facebook, Instagram) — only with your consent

Third-Party Services We Use

We share specific information with the following services to operate the Site:

• Stripe (stripe.com) — Payment processing for physical products and apparel. Stripe receives payment details directly and handles them per Stripe's privacy policy.
• Printify (printify.com) — Apparel fulfillment. Printify receives shipping name, address, and order details to produce and ship apparel. See Printify's privacy policy.
• Gumroad (gumroad.com) — Digital download delivery (STL files, wallpaper pack). Gumroad receives email and order details to deliver digital products and handle license terms. See Gumroad's privacy policy.
• Meta Pixel (Facebook/Instagram, facebook.com) — Site analytics and advertising attribution. Only active when you accept analytics cookies. Tracks page views, button clicks, and conversion events for ad performance measurement. See Meta's privacy policy.
• Netlify (netlify.com) — Site hosting and infrastructure. Netlify processes basic server logs as part of standard hosting operations. See Netlify's privacy policy.
• MailerLite (mailerlite.com) — Newsletter delivery for subscribers. Receives email addresses and subscription preferences. See MailerLite's privacy policy.

Cookies and Tracking Technologies

We use cookies and similar technologies in two categories:

Essential Cookies (always active): Required for the Site to function. These include session cookies and the cookie that remembers your consent choice.

Analytics Cookies (require your consent): The Meta Pixel sets cookies named _fbp, _fbc, and fr to track behavior for analytics and advertising purposes. These do not fire until you explicitly accept analytics cookies via our consent banner.

You can manage your cookie preferences at any time by clicking the Cookie Settings link in the Site footer. Changes take effect immediately.

Your Rights

If you are in the European Union or United Kingdom (GDPR)

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Restrict or object to certain processing
• Receive your data in a portable format
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with your local data protection authority

To exercise any of these rights, email truthcapsuletv@gmail.com with your request.

If you are in California (CCPA/CPRA)

You have the right to:

• Know what personal information we collect, use, disclose, and sell
• Request deletion of your personal information
• Opt out of any "sale" or "sharing" of personal information

We do not sell your personal information. To exercise these rights, email truthcapsuletv@gmail.com.

Data Retention

• Order data: retained for 7 years to comply with tax and financial recordkeeping obligations
• Email subscribers: retained until you unsubscribe, then deleted within 30 days
• Analytics data: retained per Meta's standard policies (typically 2 years)
• Site server logs: retained for 30 days

Children's Privacy

The Site is not directed at children under 13 (or under 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, email us and we will delete it.

Security

We use commercially reasonable security measures to protect your information, including HTTPS encryption, secure payment processing through Stripe, and limited access controls. No system is perfectly secure; we cannot guarantee absolute security.

Changes to This Policy

We may update this policy periodically. Material changes will be noted on this page with a new "Last updated" date. Continued use of the Site after changes constitutes acceptance.

Contact

Questions about this privacy policy or about your data?